Ventures Buffy

Buffy is spinning recycled PET and eucalyptus into the most comfortable comforter on Earth

I think consumers are becoming more demanding. A big part of how Buffy has grown so quickly is this Millennial set. We’re starting to shop around for this stuff more and be a little more scrutinizing. For a generation that is so cultured by the wellness phenomenon, from everything from what we eat and exercise with and consume, it’s crazy how it’s touched every part of our lives except for soft goods. So Buffy has an opportunity to bring this mindfulness to soft goods.

— LEO WANG, Founder, Buffy

I think consumers are becoming more demanding. A big part of how Buffy has grown so quickly is this Millennial set. We’re starting to shop around for this stuff more and be a little more scrutinizing. For a generation that is so cultured by the wellness phenomenon, from everything from what we eat and exercise with and consume, it’s crazy how it’s touched every part of our lives except for soft goods. So Buffy has an opportunity to bring this mindfulness to soft goods.

— LEO WANG, Founder, Buffy