Ventures Naadam

Naadam is a luxury knitwear company sourcing and producing the world’s finest fibers, while preserving the values and livelihood of nomadic herders

I founded Naadam because I believed there was a better way to build a sustainable brand. We fundamentally wanted to help people, that’s what drove our research and instinct to drive meaningful change. We want people who share our value system of honesty, pragmatism, and transparency to help contribute to it. As we grow, the larger our platform to share our message becomes. That’s what drives me, that’s why we do what we do.

— MATT SCANLAN, Founder, Naadam

I founded Naadam because I believed there was a better way to build a sustainable brand. We fundamentally wanted to help people, that’s what drove our research and instinct to drive meaningful change. We want people who share our value system of honesty, pragmatism, and transparency to help contribute to it. As we grow, the larger our platform to share our message becomes. That’s what drives me, that’s why we do what we do.

— MATT SCANLAN, Founder, Naadam

Naadam was founded in 2013 by Matt Scanlan, Diederik Rijsemus, and Creative Director Hadas Saar. As the only Cradle to Cradle Certified cashmere collection, Naadam sources its fibers directly from nomadic herders in the Gobi Desert region of Mongolia, helping to preserve their cultural identity through fair living wages, herd immunizations, and support of the Gobi Desert Revival Fund which insures access to healthcare and education for nomadic communities. Naadam goes a step further and spins its luxury yarns in Italy, using toxin-free dyes and in a process powered entirely by solar and water energy.

Goat herders and their flock in the Gobi Desert

Bayangobi, Mongolia

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Softmatter’s investment in Naadam in February 2017 supports the brand’s expansion of its direct channel, strategic hires, and continued strengthening of its people-first supply chain